prime time
noun
1
: the time period when the television or radio audience is the largest
also
: television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
Examples of prime time in a Sentence
The program is being shown during prime time.
He's the best actor in prime time.
Recent Examples on the Web
December through April is Guanacaste’s dry season before the rains begin in mid-May, making spring break prime time for perfect beach weather (80s and sunny).
—
Annie Daly, Vogue, 10 Mar. 2026
In any of these towns, evening is prime time.
—Tribune News Service, Baltimore Sun, 10 Mar. 2026
Founded in 2003, the Tennis Channel averaged 63,000 viewers in prime time last year.
—Lucas Shaw, Bloomberg, 9 Mar. 2026
Spring and fall offer bearable temps—prime time for gravel biking, off-roading, land sailing, hot-spring soaking, or astrophotography on the playa’s flat, hard surface.
—Ted Alvarez, Outside, 9 Mar. 2026
See All Example Sentences for prime time
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Annie Daly, Vogue, 10 Mar. 2026
In any of these towns, evening is prime time.
—Tribune News Service, Baltimore Sun, 10 Mar. 2026
Founded in 2003, the Tennis Channel averaged 63,000 viewers in prime time last year.
—Lucas Shaw, Bloomberg, 9 Mar. 2026
Spring and fall offer bearable temps—prime time for gravel biking, off-roading, land sailing, hot-spring soaking, or astrophotography on the playa’s flat, hard surface.
—Ted Alvarez, Outside, 9 Mar. 2026
See All Example Sentences for prime time
Cite this Entry
“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 15 Mar. 2026.
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